
Adidas plans to make 'one-euro
shoes' to offer to the poor and barefoot of the world, with pilot
production to begin next year in Bangladesh.
Nobel Peace
Prize winner Muhammad Yunus suggested the 'social business' project to
the company, which normally focuses on trendy, expensive sportswear.
People in the poor world need products that are both
affordable and manufactured locally, thus, creating jobs. The first Adidas
non-profit shoes will be made in and for Bangladesh.
The product is to be sold at no more than the cost of materials and manufacture.
The Adidas
move matches those by other multinational companies eager to show social
responsibility, such as drug companies offering low-cost medicines in
poor nations or technology companies trying to develop the '100-dollar
laptop.'
Shoemakers have often been accused of exploiting
workers in their developing-nation factories. This is a big step changing that perception and creating a win-win scenario.