Why Are Reebok's EasyTone Sneakers For Ladies Only?

Who doesn’t want firm buttocks and rock hard thighs? That’s the question men everywhere should be asking Reebok after they became the first major shoe manufacturer to bring out their own leg-toning walking shoe, marketed, just like similar shoes before it, only to the ladies. You know the footwear in question--the shoes with the lopsided soles, which force wearers to work a bit harder to walk, toning all the while.

While men should thank Reebok for helping to further tone the gams of the fairer sex, shouldn't we demand equal access in pursuit of a tighter tush?

The EasyTone ($100), which launched worldwide a few months ago, has two pods with air pockets centered on the heel and forefoot. The pods are designed to look and behave like the balance balls at gyms (used by both men and women) across the country that intentionally keep the wearer off-balance. The instability requires an increase in muscle activity. As the (female) wearer shifts weight from the heel to the toe, the pods transfer air back and forth. Reebok leveraged its internal expertise with air transfer from their decades of Pump designs in developing the shoe.

The idea of intentional instability isn’t new to the footwear industry, but with Reebok, the technology is finding its way into the mainstream for the first time.

So, if Reebok won't offer any details on when a guys' shoe will come out, we'll just pause to appreciate the fruits of EasyTone's labor while sitting on a park bench and enjoying the view.