MLBAM Averaged 350,000 Live, Paid Video Streams Per First-Round Game

As baseball gears up for round two of the 2009 playoffs—the Philadelphia Phillies and Los Angeles Dodgers take the field tonight—we have the first peek at some stats you won’t see in box scores. Major League Baseball Advanced Media served an average of 350,000 live streams during each game in the first round of the 2009 baseball playoffs through its Postseason.TV subscription. The video split: 314,000 streams via PCs on MLB.com and 36,000 to iPhone/iTouch devices via the MLB At Bat app.

With other multi-round events like March Madness or the more recent U.S. Open, live streaming is usually at its highest in the early rounds. Baseball might be a different story, though, particularly if the series are really tight—not sweeps like three of the four division match-ups—and especially if the New York Yankees make it past the Los Angeles Angels. There’s no way to tell how high the usage might be if AT&T’s 3G service had better, more consistent coverage.  I'm just saying....