Is That Email Or March Madness On The iPhone?

First CBS brought March Madness into the cubicle; now the men's NCAA basketball tournament is coming to meetings too.

All you have to do is pretend you're checking your email on your iPhone or iPod touch.

CBS is selling a "NCAA March Madness on Demand" app for $4.99 in Apple's iTunes app store. (Mobile TV provider MobiTV is powering the video.)

The app, which only works on Wifi, not 3G, will stream the same video and audio that goes on TV.

This also became a smart business deal for CBS due to clever deal it signed 10 years ago, CBS gets to keep a greater share of online ad revenues than offline. In this economy, every little bump helps.

Now excuse me as I get back to the game, I mean email...